From the checkout aisle to your kitchen, this genius everyday bag keeps meat, dairy, fruits and veggies cool and safe. PackIt's Freezable Shopping Bag has a patented freezable gel built permanently into its lining and the entire bag freezes to keep contents cooler. The gel-lined walls chill perishables and frozen food and drinks for up to 6 hours (depending on external temperatures). While other bags merely insulate, a frozen PackIt actually creates cold, eliminating the need for melting ice or bulky gel packs. It is a must- have for families on the go. Fold the PackIt Freezable Shopping Bag flat and store it in the freezer overnight (12 hours) to freeze completely for maximum performance during use. The new zip closure locks in cold, dry air and two handles make this Shopping Bag easy to carry. PackIt products are made from food-safe, nontoxic poly canvas and are PVC, BPA, phthalate and lead free. Simple Care: interior wipes clean, spot clean exterior. Not machine or dishwasher safe.